Easton Bike Components are focused on innovation and driven by technology. Youíll find it on a million corporate websites, annual reports and all kinds of prospectus. Yet few companies can back it up the way Easton can. Easton's founder began manufacturing arrows from aluminum instead of the material of choice for thousands of years, cedar wood, in 1939. Ever since that tradition wrecking moment, Easton have been a company focused on innovation and driven by technology. Need more proof? Easton literally rolled out the industry-leading Hyperlite handlebar in the late 1980ís. Thanks to over 50 years experience in working with aluminum, they knew how to make a bar that weighed much less than anything else on the market, but was also much stronger. Easton continues this progression to have some of the lightest and strongest Bike components on the market today.