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The existence of Bontrager is intimately linked to the exploration and enjoyment of playground earth while riding on two wheels. They make bike components, accessories and apparel, all firmly grounded in no-nonsense design philosophy, valuing performance and usability, not fads and gimmicks.
Keith Bontrager founded the company in 1980 and became a pioneer in the development of the mountain bike. Keith still races bikes and regularly travels to north Yorkshire for the Three Peaks cyclocross race.