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Look cycling pedals and cleats. Innovation is at the centre of the strategy of the LOOK brand. More than 169 patents were registered by Look Cycle International between 1998 and 2009, to maintain its place of leader on the very upper range, it is imperative to innovate continually. In 2009, the INPI awarded LOOK with the Trophy of the most innovating company of the year. Look carbon pedals, adjustable and ultra lightweight, have already won several international prizes for design and innovation, of which the last in date the prestigious IF 2010 design prise rewarding the new model, the Keo Blade.