Happy New Year from all at Stif - Shop Closed New Years Day
Mavic, the French manufacturer of bike wheels and rims tyres and rider's shoes came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the Mavic brand to progress - with a real passion for the sport of cycling.Everything Mavic begins in the heart of the French Alps. In this ideal environment Mavic staff ride as often as possible, either to develop future tyres and wheels or just simply for the pleasure of devouring those small mountain roads leading us to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Take a look here for the range of Mavic wheels and rims and tyres.